Jun 19 2017
If you own a business or manage commercial property in Western Massachusetts, there’s some things you need to know. The public’s shopping habits have changed in ways that can really impact the amount of foot traffic your commercial properties enjoy, as well as your overall revenue stream. We’re talking about curb appeal. Your business’ appearance, particularly its landscaping, matters more than you think.
Did you know that almost two-thirds of the public’s buying journey happens in digital spaces? Customers are researching businesses on line and on social media long before they ever decide to visit the brick and mortar location. Millennial and Gen Z shoppers are the most likely to do this research: together, these two groups make up half of the buying public. We know that aesthetics matter to these shoppers: the look of a business plays an integral role in the overall experience the customer is looking for.
Take a critical look at your building’s exterior. It’s easy for busy business owners and property managers to get used to what their workplace looks like. Details like a poorly trimmed lawn or patchy grass growth might escape your notice – but the eagle eyed potential customers who are scoping you out on Yelp and Instagram definitely pay attention.
The easiest and most cost-effective way to boost your business’ curb appeal is to work with an experienced Falmouth lawn care service. This eliminates the need to invest in equipment and have your employees do the job. You’ll also get better results faster when a knowledgeable team is working on your property. Commercial landscaping can range from the traditional good-looking landscape that supports your corporate image to custom plantings and landscape design crafted to make a lasting impression. Discover the possibilities: our commercial landscaping experts will be happy to help you develop an attractive, affordable approach to curb appeal to ensure your business looks good online and off!